'I played Snake so much that I did manage to fill the screen and beat the game. 'Mobile games succeed or fail based on their core gameplay and mechanics - everything else is a bonus. The simplicity of Snake's controls help make it addictive. 'Beating your own high score, or your friend's, is immensely satisfying.' Speaking exclusively to MailOnline, he said: 'You'd always want to come back for more with Snake - it's simple and it frustrates you in a carefully balanced way so you're willing to start again from scratch each time. William Cox, from video game developer Kwalee, thinks the frustration one feels when losing a game of Snake is what made it so addictive. The mobile game turned devices whose primary functions were making calls and sending SMS texts into a handheld games console.Īs the game turns 25 tomorrow, MailOnline asked experts exactly why the concept of a snake chasing a piece of food has stood the test of time. Its simple concept involves controlling a serpent to pick up pieces of cellular food, all the while avoiding obstacles like its own tail and the edge of the screen. 'Snake' was added onto the Nokia 6110 in 1997, and quickly became a global phenomenon.
Before 'Candy Crush' and 'Angry Birds', it was the game that had mobile phone users glued to their screens.
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